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The ideological base for this kind of organization is not unlike the ecotourism platform, although less pronounced in terms of its basic principles. It could thus be argued that ecotourism has existed in Norway for more than 100 years, including the surrounding discourses and the physical infrastructure. In other words, the discursive space, where ecotourism could have entered, was already occupied by traditional outdoor activities, politics and organizations. In Norway, positive attitudes towards nature are based on lay and traditional approaches to nature.

The ideological base for this kind of organization is not unlike the ecotourism platform, although less pronounced in terms of its basic principles. It could thus be argued that ecotourism has existed in Norway for more than 100 years, including the surrounding discourses and the physical infrastructure. In other words, the discursive space, where ecotourism could have entered, was already occupied by traditional outdoor activities, politics and organizations. In Norway, positive attitudes towards nature are based on lay and traditional approaches to nature.

As reported elsewhere in this volume (see Fredman and Lindberg, Chapter 10, this volume), much of the tourism in the Swedish mountain region is nature based. In a recent study of future travel to the Swedish mountain region, Fredman and Sandell (2005) found that backpacking, downhill skiing and day-hiking were most likely to increase over the following 10 years. Eighteen per cent of the Swedish population thought they would increase their participation in backpacking in the mountains over the following 10 years, while 14% thought they would increase their participation in downhill skiing and day-hiking respectively.

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