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By Ryszard Kapuscinski

In 1975, Angola was once tumbling into pandemonium; all people who may possibly was once packing crates, wanting to abandon the beleaguered colony. together with his trademark bravura, Ryszard Kapuscinski went the wrong way, begging his used to be from Lisbon and luxury to Luanda--once famed as Africa's Rio de Janeiro--and chaos.

Angola, a slave colony later given over to mining and plantations, used to be a promised land for generations of terrible Portuguese. It had belonged to Portugal due to the fact that earlier than there have been English-speakers in North the United States. After the cave in of the fascist dictatorship in Portugal in 1974, Angola used to be brusquely break away, spurring the disaster of a still-ongoing civil warfare. Kapuscinski plunged correct into the center of the drama, riding previous millions of haphazardly positioned check-points, the place utilizing the inaccurate shibboleth was once a question of lifestyles and dying; recording his impressions of the younger soldiers--from Cuba, Angola, South Africa, Portugal--fighting a nebulous conflict with worldwide repercussions; and studying the extraordinary brutality of a rustic shocked and divided by means of its newfound freedom.

Translated from the Polish by means of William R. model and Katarzyna Mroczkowska-Brand.


Ryszard Kapuscinski, Poland's so much celebrated international correspondent, used to be born in 1932. After graduating with a level in background from Warsaw college, he was once despatched to India, Pakistan, and Afghanistan to file for the Polish information, which begun his lifelong fascination with the 3rd global. in the course of his 4 decads reporting on Asia, Latin the United States, and Africa, he befriended Che Guevara, Salvador Allende, and Patrice Lumumba; witnessed twenty-seven coups and revolutions; and was once sentenced to dying 4 times.

His past books--Shah of Shahs (about the Iranian Revolution), The Emperor (about the autumn of Ethiopia's Haile Selassie), Imperium (about the autumn of the Soviet Union), one other Day of existence (about the final days of Portuguese Angola), and The football battle (a compendium of reportage from the 3rd World)--have been translated into nineteen languages. He died on Jan. 23, 2007.

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44 Christoph Moss Abb. 3 Ablauforganisation im Newsroom: Tagesablauf Konferenzsystem Zu den Routinen gehört insbesondere das Konferenzsystem im Newsroom, weil es hilft, den Arbeitstag zu strukturieren. Häufig stellt allein schon die Einführung einer regelmäßigen Konferenz eine Kulturleistung dar. Zum ersten Mal sprechen Kommunikatoren über ihre Themen. Sie diskutieren über Inhalte, Relevanz, Aktualität und Produktionstermine. Die Konferenz im Newsroom ist ein Marktplatz für Informationen, der häufig zum ersten Mal einen organisierten inhaltlichen Austausch unter Kollegen ermöglicht.

Wir wollen Themen voranbringen und das eigene Ego zurückstellen. 10. Wir protokollieren die Ergebnisse. 5 Themenmanagement Ein kritischer Faktor bei der erfolgreichen Umsetzung eines Newsrooms in der Unternehmenskommunikation ist ein gemeinsames System, das alle relevanten Informationen der Abteilung effizient verwaltet. Jedes Mitglied des Newsrooms muss zu jeder Zeit wissen, an welchen Themen die Abteilung gerade arbeitet. Vor allem die Chefs vom Dienst benötigen einen funktionsfähigen Themenplan, mit dem sie den ganzen Tag über die Arbeit steuern können.

Wer will tatsächlich verantworten, die redaktionelle Hoheit über Soziale Medien an IT-Verantwortliche zu geben? Hinzu kommt der inhaltliche Druck, über integrierte Kommunikation, Storytelling und Content Marketing die eigene Kommunikation möglichst weitreichend zu steuern. Zusätzliche Kanäle lassen sich bei begrenzten Ressourcen nicht beliebig aufbauen. Vor diesem Hintergrund erscheint es unausweichlich, dass Unternehmen ihre Kommunikationsstrukturen hinterfragen. Die folgenden Ausführungen greifen an ausgewählten Stellen auf Erfahrungen aus Praxisprojekten zurück, die der Autor als externer Berater begleitet hat.

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